[PCI DSS 3.0] 9.4.2 Visitors are identified and given a badge or other identification that expires and that visibl

9.4.2 Visitors are identified and given a badge or other identification that expires and that visibly distinguishes the visitors from onsite personnel.

9.4.2.a Observe people within the facility to verify the use of visitor badges or other identification, and that visitors are easily distinguishable from onsite personnel.

9.4.2.b Verify that visitor badges or other identification expire.

Visitor controls ensure visitors are identifiable as visitors so personnel can monitor their activities, and that their access is restricted to just the duration of their legitimate visit. Ensuring that visitor badges are returned upon expiry or completion of the visit prevents malicious persons from using a previously authorized pass to gain physical access into the building after the visit has ended.
A visitor log documenting minimum information on the visitor is easy and inexpensive to maintain and will assist in identifying physical access to a building or room, and potential access to cardholder data.