[PCI DSS 3.0] 9.4.1 Visitors are authorized before entering, and escorted at all times within, areas where cardhol

9.4.1 Visitors are authorized before entering, and escorted at all times within, areas where cardholder data is processed or maintained.

9.4.1.a Observe procedures and interview personnel to verify that visitors must be authorized before they are granted access to, and escorted at all times within, areas where cardholder data is processed or maintained.

9.4.1.b Observe the use of visitor badges or other identification to verify that a physical token badge does not permit unescorted access to physical areas where cardholder data is processed or maintained.

Visitor controls ensure visitors are identifiable as visitors so personnel can monitor their activities, and that their access is restricted to just the duration of their legitimate visit. Ensuring that visitor badges are returned upon expiry or completion of the visit prevents malicious persons from using a previously authorized pass to gain physical access into the building after the visit has ended.
A visitor log documenting minimum information on the visitor is easy and inexpensive to maintain and will assist in identifying physical access to a building or room, and potential access to cardholder data.